EU-US Forum Continues Six-Figure Paid Media Campaign Across Europe by Targeting The Far-Left’s Proposal to Ban Weekend Driving in Germany

Billboards, mobile billboards, and other marketing on and around the Autobahn will oppose the German Transport minister’s proposal to ban driving on Saturday and Sunday and set new speed limits to meet climate goals

BERLIN, Germany — The EU-US Forum, a nonprofit organization that shines a light on the harmful policies coming out of the EU in order to stop them from spreading to the US, today announced a major paid media effort throughout Germany targeting the proposal by the German Transport minister’s to ban weekend driving and set new speed limits to meet climate goals.

The campaign will consist of billboards, mobile billboard trucks, and other marketing on and around the Autobahn, as well as throughout the city of Berlin.

This effort in Germany is part of a broader six-figure campaign across Europe that began last week. The EU-US Forum previously deployed similar tactics urging citizens to demand change to the European Union’s speech and immigration policies. The organization targeted the EU Commission president candidate debate at Maastricht University in the Netherlands on Monday night with billboards, mobile billboards, and digital ads. It also had mobile billboards bracketing CPAC Hungary in Budapest last Friday.

The campaign in Germany will run from Saturday, May 4 to Wednesday, May 8 and the creative will read:

English: “Pump the Brakes: Stop the Leftists’ Weekend Driving Bank”

German: “Bremst die Ampel aus: Kein Fahrverbot am Wochenende” 

  • Translated to: “Slow down, Social Democrats. No driving ban on weekends. 

The ads target the German Transport minister’s proposal to ban driving on Saturday and Sunday in Germany and set new speed limits to limit their carbon footprint. The European Conservative said Transport Minister Volker Wissing warned that “comprehensive and indefinite driving bans on Saturdays and Sundays” are being considered in relation to failed attempts to set emission cuts per sector under the Climate Protection Act.


  • The EU-US Forum previously launched a $250,000 paid media campaign in Rome, Italy that took aim at the far-left policy agenda of the EU. The ads ran on billboards in train stations, in key Italian newspapers, on social media platforms, and in the sky via airplane in Rome and read:
    • “EU Policies Are Putting Western Civilization at Risk…Le politiche EU stanno mettendo a rischio la Civiltà occidentale”
    • “EU Immigration Policies Are Making You Less Safe…Le politiche EU sull’immigrazione, ti stanno rendendo meno sicuro”
  • The paid media campaign in Italy also coincided with the organization’s inaugural event in Rome with American influencers, policy leaders, and media personalities who joined with European conservative policy leaders for a discussion about the danger of the far-Left policies emerging from the EU and how they can work together to fight back.
  • The EU-US Forum is led by multiple former Trump administration officials. Matt Mowers, former Senior White House Advisor at the U.S. Department of State, serves as the Founding Board Member and Joseph Grogan, former Director of the White House Domestic Policy Council serves as a Senior Advisor.